Minds on Signs

Reflective Metal Signs Create Interest 24 Hours a Day

It has happened to all of us at least once – you will be driving along a dark windy road, GPS is not working, your map offers no help and you have no clue where the exit is! Creeping along at well under the speed limit, you begin to freak out when finally, up ahead, the road sign appears brightly illuminated in your high beams. You sigh a breath of relief and arrive safely at your destination.

If it hadn’t been for those reflective metal signs, you might have easily driven miles past your exit unknowingly, only to be forced to turn around and hope to locate it again. What a big pain in the neck that would have been!

Much like highway signs help you reach your destination, your company sign helps customers find the products they are searching for.

Imagine that there’s a customer driving around trying to find your store or office during wintertime when it gets dark so early — or even early morning when dawn has yet to fully approach the horizon. Using a reflective metal sign is certain to not only alert them of the location, but draw the eye of other potential clients as well! Why limit your potential consumer base by only being visible during daylight hours? People around you have got completely different daily schedules – so you don’t know what early bird or night owl could be trying to find a business exactly like yours.

How to use reflective metal signs to not only stand out, but stand apart!

To allow your company to be different from the rest, adding a reflective metal sign as part of your existing signage is really a shrewd investment – especially for businesses found on heavily traveled traffic routes such as highways and byways, main streets and industrial areas. There will always be a continuous stream of traffic at any time of the day. Using reflective signs will automatically increase your chances of getting seen and noticed 24 hours a day. Current and future customers will instantly have their attention captured when your message is reflected back at them.

So what precisely would YOUR reflective metal sign look like?

Almost any image you can imagine can be transformed into a custom metal sign! From a custom shape to full-color photos, any design can be digitally printed right onto the bright, reflective surface of the metal sign panel. So whether or not your business shuts down before dark, your new sign will keep on working tirelessly through the night to reinforce your presence within the community.

DOUBLE-DUTY reflective signs add another unexpected value to businesses

With both day and night visibility, your sign will provide DOUBLE the advertising worth of a non-reflective sign. What might not be as obvious though is that the LIFESPAN of reflective metal signs is more than DOUBLE that of standard metal signs! And get this – the reflective surface measures 30% brighter without the use of any electricity providing additional ongoing savings.

Double the value for only 33% more?

With a price difference of only 33%, reflective metal signs provide a meaningful value over standard, economy grade signs. Since 1986, has specialized in custom, reflective metal signs by serving the business community, contractors, real estate agents, municipalities, military installations, hospitals, schools, universities, churches and non-profit agencies.

Actually, these organizations have accidentally discovered a rather unique, online design service. So if you would like to explore your design options, this 4 minute design video will show you exactly how to get all your new signage, professionally designed online, absolutely free.

There’s not any charge. And there is no obligation to purchase, ever.

It’s just our way of allowing you to sample our services, completely risk-free!

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The Vegas Strip just got a digital dose of Hollywood, thanks to Panasonic and the new Planet Hollywood Resort & Casino. The casino, formerly known as the Aladdin, boasts an outdoor, curved, 57-ft.-high LED screen, plus two more curved LED screens and a ribbon display that’s approximately 600 ft. long. At the center of the casino, 32, 65-in. plasma displays are arranged in a “video wall;” 15 more screens adorn the front lobby. Robert Earl, owner of Planet Hollywood, wants the digital signage to meld with the casino’s visual theme, not just deliver content.

The screens use Panasonic’s Network Media stage content-management software.

Philadelphia, PA – SA International announces the new SpotON diffusion algorithm available in the latest release of the Flexi 8.6 and PhotoPRINT 6.1 software for Windows.

Striving to continue to improve Raster Image Processing, SAi has developed this new stochastic screening-based algorithm. SpotON – the enhanced equal dot distribution – avoids banding and artifacts, which are often troublesome especially in lighter areas of prints. The new SpotON diffusion increases the accuracy of the ink placement and variable dots without sacrificing processing speed.

The unsurpassed gradient smoothness resulting from the new SpotON is available as a free upgrade to all users currently using Flexi 8.5 or PhotoPRINT 6.0 for Windows. Users should contact one of SAi’s value-add resellers to request the free upgrade.

In addition the new releases of Flexi 8.6 and PhotoPRINT 6.1 include several added improvements such as the new Ink Split interface, improved Linearization and over 80 new device drivers. This newest release with the SpotON and other numerous improvements is available as a free upgrade to current Windows users. Registered users with earlier software versions qualify for special upgrade pricing.

What is all boils down to is BETTER PRINT QUALITY!

Still designing on an old CRT?

Well although we would all like to be designing/gaming/browsing on one of these. The $13,000 price tag might hold a few of us back.

But I think it’s all time we evaluate the monitors were using. LCD’s have become very affordable. Now not all affordable monitors produce a quality image. Cheap LCD’s often have issues such as input lag, horrid viewing angles, bad bleeding.

Be sure to read up on a monitor before making any purchases. I highly recommend this 24″ Benq G2400WD LCD as ‘best bang for the buck’. It has 0 input lag (great for movies, games) and good viewing angles. Can buy it here for $380! 24″ for $380! That’s insane. Yes, you might find a cheaper monitor @ sam’s club, or costco, but how does it stack up? I will bet $ it doesn’t. Till next time…..

I’m not a huge mac fan by any means. But with the recent release of the new MacBook I’m definitely blinded by the light (maybe its the glare off the glass screen). The specs have been bumped up, and were no longer stuck in a plastic case! They have also upgraded the video for the standard MacBook.

This is one nice notebook. Photoshop will run faster on this then most of our desktops I’m sure. Prices are starting around $1,299. Check out the apple website for more information.

Time for a new mobile design station for your sign business? Possibly! We all need a good business excuse for new toys sometimes 😉

Donations to the museum will be doubled through Dec 31, ’08.

The American Sign Museum is in the middle of a $2.5 million Capital Building Campaign to move into its new Cincinnati home. A major benefactor as pledged to match donations from now until December 31, 2008, up to $500,000. You can double your donation without digging deeper into your wallet!

The museum has already raised $1 million, allowing for the purchase of the building and phase 1 construction.

Contact museum President Tod Swormstedt at for information on how to donate.

American Sign Museum president in USA Today

American Sign Museum President Tod Swormstedt is quoted today in USA Today in an article about saving neon signs in the United States.

“When there’s a threat of a landmark sign coming down, there’s often a grass-roots movement to save it,” Swormstedt says. Read the full article on USA Today’s website